Twitch shuts down the U.S. Army's recruitment drive disguised as fake giveaways

Press 'F' for fake.
By Matt Binder  on 
Twitch shuts down the U.S. Army's recruitment drive disguised as fake giveaways
The U.S. Army ESports team has been promoting fake giveaways on its Twitch channel in hopes of recruiting gamers into the military. Credit: Chesnot/Getty Images

Did you know the U.S. Army is gaming on Twitch?

That’s right, you can watch livestreams of the American military playing their favorite video games. They even promote giveaways where you can win cool gaming prizes if you just fill out some personal information.

Big problem, though. The giveaways aren’t real. They’re just military recruitment forms. And Twitch is telling the U.S. Army to stop doing it.

“Per our Terms of Service, promotions on Twitch must comply with all applicable laws,” said a Twitch spokesperson in a statement provided to gaming outlet Kotaku. “This promotion did not comply with our Terms, and we have required them to remove it.”

Many probably didn’t realize that the U.S. Army even had an esports team. This development seems to have come to light for most people when the military recently launched its Twitch channel. The army’s problems started after a few regular Twitch streamers decided to jump into a live broadcast to see what was up.

During the military’s Call of Duty stream, one viewer, political activist Jordan Uhl, posed a question to the U.S. Army esports team in the Twitch chat: “what’s your favorite war crime?”

"Have a nice time getting banned, my dude," replied the on-camera streamer with the U.S. Army before giving Uhl the boot. The army claims that it banned Twitch viewers like Uhl because they broke Twitch’s policies on harassment.

However, a Vice look into the ban found that in reality the U.S. Army may have violated Uhl’s First Amendment rights. The ACLU even put out a statement on the issue over Twitter.

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“Calling out the government’s war crimes isn’t harassment, it’s speaking truth to power,” tweeted the ACLU. “And banning users who ask important questions isn’t "flexing," it’s unconstitutional.”

However, Uhl’s experience watching the U.S. Army’s Twitch stream wasn’t for naught. Writing in The Nation, Uhl shared a few alarming aspects of the military’s video game livestream. One of the issues detailed was how the soldiers were promoting links to gamer gear giveaways during the Twitch stream to viewers as young as 13.

But, upon clicking the link, a young gamer looking to win a $200 controller is met with a nondescript form with no mention of the promotion or contest details. The page is really an Army recruitment form.

Streamers and others in the gaming industry were not happy with this news.

This week, Twitch acted by enforcing its policies against such promotions.

While some may be surprised by the U.S. Army’s use of Twitch as a recruitment tool, the military hasn’t exactly tried to hide its objective.

“Esports is just an avenue to start a conversation,” said Major General Frank Muth in a recent interview with ThinkTech Hawaii posted on YouTube. “None of our players...go in there saying ‘I’m a recruiter, come join the army.’”

“It naturally devolves into a conversation, ‘What do you do?’, ‘I’m in the army,’” Major General Muth continued.

So, it seems likely that the U.S. Army will continue its esports efforts on Twitch. It’ll just have to follow the platform’s rules and stop promoting recruitment forms under the guise of fake gear giveaways.

Also, now that this is all out there, the army’s streamers will probably have to deal with a lot more trolls in the future too.

Topics Gaming Twitch


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