We regret to inform you that brands are storming Area 51 memes

Funs over everyone, let's pack it up and Naruto run home.
By Sage Anderson  on 

Once brands Naruto run headfirst into the latest meme, you know it's officially over.

Over the past few days, brands have been trying to find their way into the parody Facebook event that involves over 1 million people planning to storm the military base Area 51, which is synonymous with alien conspiracies. "If we Naruto run, we can move faster than their bullets. Lets see them aliens,” the event description read.

While the U.S. Air Force quickly released a warning discouraging anyone from actually attempting to enter the top-secret area, there was still an influx of internet memes about stealing animals and storming the gates. Half of the fun of the Area 51 jokes was that some Baby Boomers were likely unable to tell whether or not people were genuinely considering breaking into a government base to take an alien home as a pet.

But nothing is sacred from the hands of brand marketing departments, apparently. Now that brands like Funyuns and DiGiorno are getting in the mix, the joke is just a little ruined.

Where's the air of mystery behind surrealist, dadaist Millennial humor? Brands, you killed it. You're not even doing it well. Here are the worst intergalactic offenders.

1. Funyuns

There's a lot of layers here — is this tweet implying that the Funyuns are "suspicious stuff"? Did you just dunk on your own ingredients list?

2. Moon Pie

The only brand with a tangible connection to space-themed antics is MoonPie, but what a wasted opportunity -- this tweet is so boring.

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3. Burger King

Considering Burger King just released a pretty nasty-looking taco, I think the King has been officially dethroned since then.

4. DiGiorno

It's not delivery, it's a cheap marketing ploy.

5. ASOS

My Area 51 alien one day after he discovers the epic highs and lows of Capitalism™ and opens an ASOS store card in my name, destroying my credit score for life.

6. Xbox

Get in loser, we're going to collect a paycheck.

7. Kool-Aid

OK, this tweet from Kool-Aid is cute, and totally in the spirit of the original goal for the Area 51 storm mission — freeing our alien brethren (#doitforthem.) Still doesn't feel quite right though.

8. Wendy's

Not technically from the brand itself, but Wendy's did retweet it, which means they are complicit in the slander of some alien funtimes.

9. Oreo

I don't think the aliens would want to celebrate us colonizing their home and stepping on their front lawn with our dusty boots, but OK.

10. Steak-umm

Are you serious. Really? Just, really? OK, we're done here.

It should come as a surprise to no one that the top section of replies on almost every one of these posts is a resounding "silence brand." Maybe they should've contracted some aliens to spice up their social posts.

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Sage Anderson

Sage is the newest Culture writer on the block at Mashable NYC. They recently graduated from Sarah Lawrence College, and have previously worked for The Dr. Oz Show, NorthSouth Productions, and on Netflix's 'The OA Part II'. Off the clock, they can be found testing out cupcake recipes, collecting dolls, and watching Bill and Ted's Excellent Adventure for the millionth time.


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