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Next Billion-Dollar Startups 2019

Next Billion-Dollar Startups 2019

Produced in partnership with TrueBridge Capital Partners.

Each year for the past five, Forbes has searched the country for the 25 fast-growing, venture-backed startups most likely to reach $1 billion in value. Graduates include: food delivery service DoorDash, home seller Opendoor, luggage brand Away and synthetic biology company Ginkgo Bioworks. 

This year, with the help of TrueBridge Capital Partners, we scoured the country again for budding unicorns. TrueBridge analyzed the finances of more than 150 startups, then our reporters dug deeper. That research caught problems at San Francisco-based Cleo, a parenting app with a troubled workplace and a CEO who lied about her age and background. The company was removed from consideration after our investigation, and its CEO resigned in mid-June. (The full story is here.)

7 Unicorns, A $2.6 Billion Acquisition And 1 FBI Raid: This Year In Forbes Next Billion-Dollar Startups

These Forbes 30 Under 30 Founders Are Now Running The Next Billion-Dollar Startups

Why Only Two Companies Founded By Women Made The Cut

Cryptocurrency Crimefighter Chainalysis Becomes First Blockchain Company To Make The Cut

The Next Billion-Dollar Startups: Where Are They Now? Exit Edition

3 Major Industries And Their Next-Gen Disruptors


CHAINALYSIS

FOUNDERS: Michael Gronager (CEO), Jonathan Levin, Jan Moller

EQUITY RAISED: $53 million

ESTIMATED 2018 REVENUE: $8 million

LEAD INVESTORS: Accel, Benchmark

New York-based Chainalysis makes cryptocurrency investigation software that can shine light on how people use bitcoin, ethereum, litecoin and more. Financial institutions use the technology to screen customers and comply with regulations designed to prevent money laundering, while government agencies such as the Internal Revenue Service and the Federal Bureau of Investigation can identify illicit transactions and investigate alleged criminals. Before teaming up to found Chainalysis, CEO Michael Gronager, 49, cofounded cryptocurrency exchange Kraken, while CTO Jan Moller, 47, built the Mycelium cryptocurrency wallet.


CONTRAST SECURITY

FOUNDERS: Arshan Dabirsiaghi, Jeff Williams; CEO: Alan Naumann

EQUITY RAISED: $122 million

ESTIMATED 2018 REVENUE: $25 million

LEAD INVESTORS: Acero Capital, Battery Ventures, General Catalyst, Warburg Pincus

In 2010, software security analyst Jeff Williams, 52, started dedicating resources at his consultancy, Aspect, to developing a program that would automate software security analysis. In 2014, he and former Aspect analyst Arshan Dabirsiaghi, 36, founded Los Altos, California-based Contrast Security to monitor the code within running apps and directly notify developers of potential vulnerabilities. “The work that previously had to go through security experts now goes directly to developers,” says Dabirsiaghi, now the company’s chief scientist. In 2016, the company brought in an outside chief executive, Alan Naumann, formerly CEO of online fraud detection startup 41st Parameter, to expand the business.


CYBEREASON

FOUNDERS: Lior Div (CEO), Yossi Naar, Yonatan Striem-Amit

EQUITY RAISED: $189 million

ESTIMATED 2018 REVENUE: $50 million

LEAD INVESTORS: CRV, Lockheed Martin, Softbank, Spark Capital

Cofounders Lior Div, Yossi Naar, and Yonatan Striem-Amit met during their service in the Israel Defense Forces’ elite intelligence unit, Unit 8200, fertile ground for many high-tech startups. While working on cybersecurity in the military, they came up with the idea for Cybereason, a cloud-based cybersecurity platform specializing in continuous monitoring and response to advanced cybersecurity threats. The company launched in 2012, and relocated from Israel to Boston the next year. “You provide value by helping a big organization not to be in the news as someone that gets hacked,” says Div, 41. 


DAVE

FOUNDERS: Paras Chitrakar, Jason Wilk (CEO), John Wolanin

EQUITY RAISED: $13 million

ESTIMATED 2018 REVENUE: $19 million

LEAD INVESTORS: Mark Cuban, Section 32

As a college student at Loyola Marymount University, Jason Wilk, now 34, blew through his budget, collecting overdraft fees. Wilk, an avid “Redditor,” saw that overdraft fees are a common complaint among users. So in 2016, he founded Dave, short for David, who beat Goliath, which Wilk sees as the big banks. The app tracks expenses and warns when a user’s account is in danger of being overdrawn. It hit a nerve: Dave was Apple’s “app of the day” in April 2017, and has been downloaded nearly 10 million times in two years. “Entrepreneurs can keep their ear to the ground for the next idea,” Wilk says. “Any idea that can be Reddit tested is a good place to start.”


DIVVY

FOUNDERS: Blake Murray (CEO), Alex Bean

EQUITY RAISED: $257 million

ESTIMATED 2018 REVENUE: $8 million

LEAD INVESTORS: Insight Partners, New Enterprise Associates, Pelion Venture Partners  

Expense tracking service Divvy is taking on Concur and Expensify by offering its budgeting, fraud detection, and spend management tools for free. Instead of charging per user, Lehi, Utah-based Divvy gives businesses custom Mastercards and takes a cut of merchants’ fees to the bank when people make purchases. Founders (and high school buddies) Alex Bean and Blake Murray, both 35, have won over more than 3,000 corporate customers so far, including WordPress, Evernote and Qualtrics. 


DUOLINGO

FOUNDERS: Luis von Ahn (CEO), Severin Hacker

EQUITY RAISED: $108 million

ESTIMATED 2018 REVENUE: $36 million

LEAD INVESTORS: CapitalG, Kleiner Perkins, Union Square Ventures

The world’s most popular digital language-learning tool, seven-year-old Duolingo has 28 million monthly active users. Most use the free version of its gamified courses. Revenue, largely from subscription fees from ad-free Duolingo Plus, is expected to double this year. CEO Luis von Ahn, 39, is a 2006 winner of a MacArthur “genius” grant and a former Carnegie Mellon computer science professor. Before founding Pittsburgh-based Duolingo, he sold two inventions to Google, including reCAPTCHA, the software that spits out the squiggly lines you type to alert a website that you are not a bot. An immigrant from Guatemala City who says learning English transformed his life, he’s driven to offer free language education to the masses. For our feature on Duolingo, click here.


FAIRE

FOUNDERS: Marcelo Cortes, Daniele Perito, Max Rhodes (CEO)

EQUITY RAISED: $116 million

ESTIMATED 2018 REVENUE: $100 million

LEAD INVESTORS: Forerunner Ventures, Khosla Ventures, Lightspeed Venture Partners, Y Combinator 

In a bid to help mom-and-pop stores survive in the age of Amazon, Faire wants to take the risk and hassle out of wholesale purchasing. The San Francisco-based company helps retailers discover and buy new products online, and will accept free returns from them within 60 days for items that don’t sell. Today, it offers 5,000 brands to 35,000 stores. CEO Max Rhodes, a 32-year-old former Square employee, came up with the idea after he started working with a New Zealand-based umbrella brand and spent thousands of dollars to sit at a tradeshow booth to convince U.S. store owners to stock the high-end umbrellas.


FIGMA

FOUNDERS: Dylan Field (CEO), Evan Wallace

EQUITY RAISED: $83 million

ESTIMATED 2018 REVENUE: $3 million

LEAD INVESTORS: Greylock, Index Ventures, Kleiner Perkins, Sequoia

Figma wants to move design online, casting aside the old model of software downloads and siloed creation in favor of a browser-based tool where designers can work and collaborate together. Founders Evan Wallace, 29, and Dylan Field, 27, met at Brown University—Wallace graduated, Field dropped out with a Thiel Fellowship—and launched the San Francisco-based company in 2012. Five years later, Figma started charging professionals to use its product. (Individuals are still free.) Today, professionals pay $12 per editor per month and businesses $45 per editor month to use Figma. More than 5,000 teams, at companies like Microsoft, Volvo, Uber and Square, are users. “Design is like this viral infectant because once your competitor is well-designed, you have to be well-designed, otherwise you’ll be disrupted,” says Field.


FOURKITES

FOUNDERS: Arun Chandrasekaran, Matt Elenjickal (CEO)

EQUITY RAISED: $101 million

ESTIMATED 2018 REVENUE: $16 million

LEAD INVESTORS: August Capital, Bain Capital Ventures, Hyde Park Venture Partners

Matt Elenjickal, 37, a logistics geek with an MBA from Northwestern University’s Kellogg School of Management, founded FourKites in 2014 to help companies know where their deliveries are, when they’ll arrive and what’s going on along the way. Its predictive supply-chain management software is now used by more than 260 of the world’s top shippers — and upwards of 500,000 loads per day — including Best Buy, Kraft Heinz, Nestlé and Smithfield Foods. “If you are a shipper, once the truck leaves your facility you have no idea what is happening,” Elenjickal says. “That is how supply chains are run even now without a solution like FourKites. You cannot compete against Amazon.”


FRONT

FOUNDERS: Mathilde Collin (CEO), Laurent Perrin

EQUITY RAISED: $79 million

ESTIMATED 2018 REVENUE: $16 million

LEAD INVESTORS: Sequoia, Uncork Capital

Mathilde Collin, an alumna of Forbes’ 30 Under 30 list, got the idea for Front while at her first job after graduate school. “I saw how much time was wasted with people sorting through their emails,” she says. So in 2013, she launched the San Francisco-based startup to help companies become more productive with a shared email inbox that incorporates Facebook, Twitter and SMS, and encourages team collaboration. Today, Front has 5,000 customers including Shopify, MailChimp and Stripe.


FUBOTV

FOUNDERS: Sung Ho Choi, David Gandler (CEO), Alberto Horihuela

EQUITY RAISED: $145 million

ESTIMATED 2018 REVENUE: $74 million

LEAD INVESTORS: 21st Century Fox, Northzone, Sky

David Gandler, 44, a longtime network sales exec, launched FuboTV in 2015 to tap into pent-up demand in the United States for overseas soccer leagues. FuboTV offered live streams of soccer channels such as GolTV and Benfica TV to start, then expanded programming through deals with beIN Sports and Univision. Today, New York-based FuboTV is generally a cheaper alternative to cable (starting at $54.99 a month) that offers more than 90 channels.


GROVE COLLABORATIVE

FOUNDERS: Chris Clark, Stuart Landesberg (CEO), Jordan Savage

EQUITY RAISED: $213 million

ESTIMATED 2018 REVENUE: $104 million

LEAD INVESTORS: Bullpen Capital, General Atlantic, Lone Pine Ventures, Mayfield Fund, Norwest Venture Partners, Serious Change

Ask Grove Collaborative CEO Stuart Landesberg, 34, who his typical customer is, and he’ll give you a specific answer: “A 29-year-old mother of two working as a substitute teacher in Lawrence, Kansas.” Even in the age of Amazon, Grove has carved out a $104 million niche in e-commerce by selling natural products, from laundry detergent to sponges, in easy-to-order shipments. Around 60% of its revenue comes from products not sold on Amazon, says Landesberg. But he wants to do more than sell Seventh Generation or Method soaps online. In 2016, Grove started to manufacture its own all-natural products that now make up nearly 50% of its sales. The key? Designing products that are easier to ship. Its glass cleaner, for example, is highly-concentrated and smaller than a tube of toothpaste.


KONG

FOUNDERS: Augusto Marietti (CEO), Marco Palladino

EQUITY RAISED: $71 million

ESTIMATED 2018 REVENUE: $5 million

LEAD INVESTORS: Andreessen Horowitz, CRV, Index Ventures, New Enterprise Associates

Kong acts as a gatekeeper to companies’ APIs (code developers use to build apps) and monitors how often they’re used. Augusto Marietti, 31, and Marco Palladino, 30, launched the company out of a garage in Milan, where they both attended university, and were constantly flying back and forth to Silicon Valley to fundraise. “At this stage, we barely had enough money to eat,” Marietti says. “We definitely lost a few pounds when we were first starting up.” Now based in San Francisco, Kong has successfully penetrated the enterprise market with 130 customers that include SoulCycle, Yahoo Japan and WeWork.


LATTICE

FOUNDERS: Jack Altman (CEO), Eric Koslow

EQUITY RAISED: $27 million

ESTIMATED 2018 REVENUE: $7 million

LEAD INVESTORS: Shasta Ventures, Thrive Capital

Lattice founders Jack Altman, 30, and Eric Koslow, 28, learned first-hand the impact of work culture while working at startup Teespring, which sells custom t-shirts. In 2015, they decided to do something about it, starting Lattice. The San Francisco-based company’s human resources software uses surveys to shift the focus of performance management from employee evaluation to career development. Today, Lattice works with 1,300 customers, including Coinbase, Instacart, Slack and WeWork. “Employees are looking for more meaning from work than ever before, and have more visibility into and access to other jobs than ever before,” Altman says. Lattice helps their employers step up.


NEXT TRUCKING

FOUNDERS: Elton Chung, Lidia Yan (CEO)

EQUITY RAISED: $125 million

ESTIMATED 2018 REVENUE: $46 million

LEAD INVESTORS: Brookfield Ventures, China Energy Group, Sequoia

Cofounded by husband and wife team Elton Chung and Lidia Yan in 2015, Los Angeles-based Next Trucking is moving freight brokerage online. While other startups like Convoy and Uber Freight move cargo from point A to point B, Next Trucking focuses on drayage, or the “first-mile” of transferring goods from port to warehouse. “Drayage is a lot more complicated because it involves terminals and ports,” says Yan, 38. As a result, Next Trucking has doubled revenue every year since 2016, reaching $46 million in 2018. Yan forecasts revenue will hit $120 million this year, helped by large contracts with retailers Dollar General, Rite Aid and Steve Madden. For our feature on Next Trucking, click here.


PATREON

FOUNDERS: Jack Conte (CEO), Sam Yam

EQUITY RAISED: $166 million

ESTIMATED 2018 REVENUE: $35 million

LEAD INVESTORS: Freestyle Capital, Glade Brook Capital Partners, Index Ventures, Thrive Capital

Musician turned entrepreneur, Jack Conte, 35, wants to break the “starving artist” archetype by helping creators earn a regular income. “Deciding to be an artist shouldn’t have to be a difficult conversation,” says Conte. “It should feel like a viable career choice.” Using Patreon, artists offer exclusive experiences in return for contributions from their subscribers or “patrons.” HBO’s Issa Rae, Humans of New York founder Brandon Stanton and comedian Heather McDonald are some of the creators currently using Patreon and by 2019, the company expects to pay out more than $1 billion to its users.


PROXY

FOUNDERS: Denis Mars (CEO), Simon Ratner

EQUITY RAISED: $14 million

ESTIMATED 2018 REVENUE: $1 million

LEAD INVESTOR: Kleiner Perkins

The Proxy app is like having a set of keys on your smartphone: Your profile’s signal gives you access to any building where you’re registered, eliminating the need for traditional ID cards and keys. It’s a straightforward idea, but Australian-expat founders Denis Mars, 42, and Simon Ratner, 39, are confident that they’ve just scratched the surface of its potential. So far, San Francisco-based Proxy has proven popular with commercial real estate clients like WeWork. Mars and Ratner now hope to expand their technology (which includes the app, management platform and signal-reading hardware) to identity verification for ride-sharing and event check-in. 


REDIS LABS

FOUNDERS: Ofer Bengal (CEO), Yiftach Shoolman

EQUITY RAISED: $147 million

ESTIMATED 2018 REVENUE: $50 million

LEAD INVESTORS: Bain Capital Ventures, Francisco Partners, Goldman Sachs, Viola Ventures 

Israeli tech veterans Ofer Bengal and Yiftach Shoolman set up a fast-database service, in 2011, to help businesses looking to speed up responses on their apps. Redis Labs relies on what’s known as NoSQL, an alternative form of compiling data that is faster than traditional models. That lightening-fast processing speed has helped it sign on FedEx, Mastercard and other corporate behemoths. To scale up quickly, the Mountain View, California-based company offered a free, open-source version to hook developers. In 2013, it rolled out a paid version with costs starting at $5 per month per gigabyte. “You can’t do without open source if you want rapid adoption,” says Bengal.


REMITLY

FOUNDERS: Shivaas Gulati, Josh Hug, Matt Oppenheimer (CEO)

EQUITY RAISED: $312 million

ESTIMATED 2018 REVENUE: $80 million

LEAD INVESTORS: Bezos Expeditions, DFJ Venture Capital (now Threshold Ventures), Generation Investment Management, Naspers’ PayU, QED Investors, Stripes Group

Remitly is taking on Western Union with lower fees — estimated 1.5% on average vs. the money-transfer giant’s 5%. Matt Oppenheimer, who had worked for Barclays in Kenya, and his cofounders launched the business in 2011 to help people in developed nations like the U.S. and Australia send money cheaply to relatives in developing countries like Mexico and the Philippines. Today, Remitly serves 60 countries and processes $6 billion a year in money transfers, about 1% of the nearly $700 billion remittance market. Already one of the largest fintech firms targeting immigrants, the Seattle startup’s long-term goal is to branch out into other financial services, potentially including credit cards, personal loans and auto loans.


RIGUP

FOUNDERS: Xuan Yong (CEO), Mike Witte

EQUITY RAISED: $94 million

ESTIMATED 2018 REVENUE: $21 million

LEAD INVESTORS: Bedrock Capital, Founders Fund, Quantum Energy Partners

There are nearly 1,000 rigs drilling for oil and gas in the U.S. Each well requires the input of dozens of service companies and workers — everything from high-horsepower compressors for fracking, to miles of steel pipe, and millions of gallons of water and truckloads of sand. Cofounder Xuan Yong, formerly of Citadel and D.E. Shaw, believes RigUp can improve on the good ol’ boy network by more efficiently connecting the “hyperfragmented” market of roughnecks, engineers and business owners with the big oil companies that call the shots. RigUp pre-vets workers and vendors, and creams an estimated 4% off every contract made via its online platform. Yong isn’t worried about machines invading the oilpatch. “Even with A.I. there will be demand growth for labor,” he says. “Field tickets are still signed on paper and stamped.” For now.


ROTHY’S

FOUNDERS: Stephen Hawthornthwaite, Roth Martin (interim CEO)

EQUITY RAISED: $42 million

ESTIMATED 2018 REVENUE: $140 million

LEAD INVESTORS: Goldman Sachs, Lightspeed Venture Partners

Founders Roth Martin, a former art gallery owner, and Stephen Hawthornthwaite (aka “Hawthy”), a former investment banker, launched the footwear brand after listening to their wives complain about the lack of stylish, comfortable shoes. Rothy’s 3D-knitted round-toe and point-toe flats, made from recycled plastic water bottles, have gained cult status. In just three years, it expanded rapidly with direct-to-consumer sales online, reaching revenue of $140 million last year. For our feature on Rothys, click here.


SIGNALFX

FOUNDERS: Phillip Liu, Karthik Rau (CEO)

EQUITY RAISED: $179 million

ESTIMATED 2018 REVENUE: $25 million

LEAD INVESTORS: Andreessen Horowitz, CRV, General Catalyst, Tiger Global Management

SignalFx monitors cloud infrastructure in real time for companies like Yelp, Shutterfly and HubSpot. In 2013, Karthik Rau, 41, who previously worked at tech startups LoudCloud and VMware, founded the company with ex-Facebook software architect Phillip Liu, 51. While competitors collect and query data in batches every two to three minutes, SignalFx evaluates and alerts users to anomalies in two to five seconds. “The difference between getting reliable alerts within seconds and getting them in minutes is the difference of seamlessly dealing with an issue,” says Rau. “Or having all of your users on Twitter complaining.”


SYNTHEGO

FOUNDERS: Paul Dabrowski (CEO), Michael Dabrowski

EQUITY RAISED: $157 million

ESTIMATED 2018 REVENUE: $20 million

LEAD INVESTORS: Founders Fund, 8VC

Gene-editing tool Crispr has unleashed a gold rush for new products made possible by cheaply and easily editing DNA. Synthego is cashing in by selling the genomic equivalent of pickaxes, shovels, maps and other tools. Its ready-made and custom kits allow researchers in academia and the private sector to rapidly develop gene-edited products, including new medical treatments. Its founders, brothers Paul and Michael Dabrowski, 34 and 38, previously worked at SpaceX as engineers and drew on that experience to bring a new way of thinking to biotech. 


TRUEPILL

FOUNDERS: Umar Afridi (CEO), Sid Viswanathan

EQUITY RAISED: $13 million

ESTIMATED 2018 REVENUE: $48 million

LEAD INVESTOR: Initialized Capital

If you buy birth control from Nurx or hair-loss products from Hims, behind-the-scenes pharmacy Truepill will actually fill and deliver your prescription. The three-year-old startup’s founders Umar Afridi, 37, a former retail pharmacist, and Sid Viswanathan, 35, who previously worked at Johnson & Johnson and LinkedIn, see a growing market in bringing technology and efficiency to pharmacy. Although Truepill started with direct-to-consumer brands, it’s now making a bigger play to bring on corporate customers with pricey, specialty medications. 


VERKADA

FOUNDERS: Benjamin Bercovitz, Filip Kaliszan (CEO), James Ren, Hans Robertson

EQUITY RAISED: $59 million

ESTIMATED 2018 REVENUE: $20 million

LEAD INVESTORS: First Round, Meritech, Next47, Sequoia 

While many startups have tackled the “smart home” with varying degrees of success, Verkada has exploded in shy of two years on the market by offering big businesses, municipalities and schools a cloud-based system that combines hardware and software to detect movement and easily store and share surveillance streams. In 2019, the company founded by three Stanford graduates and the former cofounder of Meraki (a cloud startup since acquired by Cisco) signed on the city of Memphis — a nearly 1,000-camera contract — Juul Labs and Newtown Public School District, the district of the 2012 Sandy Hook Elementary School shooting tragedy.

Additional reporting by Susan Adams, Elisabeth Brier, Dawn Chmielewski, Lauren Debter, Michael del Castillo, Jillian D'Onfro, Christopher Helman, Jeff Kauflin, Alex Knapp, Alex Konrad, Christian Kreznar and Monica Melton

Cover Photographs by Tim Pannell for Forbes | Illustrations by David Wilson